When I woke up this morning, I found an unusual e-mail message waiting for me. It announced that the Starbucks Headquarters had received a stealth makeover by Seattle's Best Coffee during a midnight operation. Obviously, this is nothing more than a publicity stunt since Starbucks owns Seattle's Best Coffee. What's really happening is that Seattle's Best Coffee is reinventing itself with new logos and product lines in order to better compete in the global market. Anyway, the video they put up on YouTube is interesting:
If you want to learn more about the changes at Seattle's Best Coffee, be sure to read the press release. The most notable change is the partnership with AMC theaters. Now you can get good coffee to drink while watching the latest blockbuster movie. Of course, you'll probably need it more for the slow-paced dramas (to keep you awake) than the action-packed adventures.
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This article was originally published as: Seattle's Best Coffee Reinvents Itself